Objective Experience is a global customer experience consultancy with offices in Singapore and Sydney. Objective Experience have developed eye tracking technology that monitors consumer shopping behavior.
They provide equipment, technology and consulting services to analyse consumer behavior and shopping patterns.
Objective Experience were seeking the support of an accounting and advisory firm who could guide and facilitate the company’s growth in Australia and internationally and were introduced to Armstrong Dawson.
How we helped
As well as providing general accounting and tax advice, Armstrong Dawson played a key role in the company’s growth internationally.
When the founders of the business were looking to expand into Asia, Armstrong Dawson provided advisory services assisting with:
- Relocation to Singapore with the founders now living between Singapore and Bali
- Provided key advice regarding the structuring of the international business including:
- Australian Company structure
- High level Singapore Company structure and assistance with engaging a local accounting partner
- Residency advice on the impact of the founders location on the global tax position. Assisting with the relocation out of Australia and gaining residency in a foreign jurisdiction
- Transfer pricing – how companies should charge for services between the Australian and Asian businesses.
- Profit repatriation – how profits from the Australian and Asian business should be distributed
- Ongoing assistance and consulting in relation to international tax matters.
- With the founders located overseas, Armstrong Dawson also provide assistance to the company’s Australian internal accountant and provide reporting to the founders on compliance and governance issues relating to the Australian business.
Results
Objective Experience now have a global tax effective structure minimising the tax implications and expenses for the business and founders. The group is also structured effectively for any future or partial sale of the businesses. The founders can also easily relocate back to Australia or expand into Europe or the US given the flexible structure in place.
What the client says
“Armstrong Dawson’s knowledge of international tax affairs and structuring has been exceptionally beneficial to us on both a personal and company level.
They have given us a flexible and fluid operational structure to work within that is optimized from a tax perspective and ensure that everything is explained in a way that is easy to understand.
Their service is always quick and prompt.
We rely on them not only to provide advice across the group, but also given our location overseas to keep us up to date and compliant as is relates to our Australian operation. They are always on call to discuss the impact that any of our business decisions could have in Australia.
Armstrong Dawson are a key partner and I have no hesitation in recommending them to an international business looking to expand into Australia and vice versa.”
James Breeze
Director, Objective Experience
